Ghana Tourism Authority applauds DJs as key creators in the entertainment economy

At the launch of the Guinness Ghana DJ Awards 2025, Abeiku Aggrey Santana, Deputy CEO of the Ghana Tourism Authority, delivered a special address highlighting the essential role of DJs in the country’s creative and entertainment industries.

Abeiku Santana commended pioneer and visionaire Merqury Quaye for shining a much needed spotlight on DJs, whom he described as “one of the most important players in our creative entertainment space.” He urged the audience to give a round of applause to DJs, emphasizing their critical role in bringing music and events to life.

He painted vivid pictures to underline the importance of DJs: “Imagine going to a party without a DJ. What will happen? Imagine no DJs on radio stations or events. What will happen?” He stated that DJs are the vehicles that drive music, giving energy, meaning, and life to the songs created by artists.

Abeiku Santana stressed that while artists sit down to create music, it is the DJs who bring those songs to audiences, making them a vital part of the creative process.

The Deputy CEO of Ghana Tourism Authority noted that the Guinness Ghana DJ Awards, led by visionary Merqury Quake and his team, have been crucial in recognizing and uplifting DJs who have often been relegated to the background despite being vital assets in the creative economy.

He celebrated the growth of the profession, highlighting the increasing number of people entering the DJ scene, including many female DJs, and professionals from varied fields such as law, banking, and nursing who now pursue DJing as a second profession.

To wrap up his remarks, Abeiku Santana affirmed that “DJing is not a hobby, but a profession.” On behalf of the Ghana Tourism Authority, he extended gratitude, appreciation, and applause to Ghana’s DJs for their significant contributions to the creative economy and the country’s entertainment landscape.

His speech underscored the rising status of DJs in Ghana and the importance of valuing their work as an essential driver of the nation’s cultural and economic growth.