At the launch of the Guinness Ghana DJ Awards 2025, Kwaku Owusu Peprah, Head of Joy Brands at Multimedia Group, paid tribute to the often unsung heroes behind the music, the DJs.
He celebrated their resilience, intellect, and dedication to bringing joy through music, even in difficult moments.
“We are celebrating some of the smartest people on planet Earth, and they are the people who never get the spotlight,” he said. He described the unique challenge DJs face, such as lifting the spirits of nightclub patrons who might be going through very different life moments, whether mourning a loss, chasing a big break, or celebrating success.
“DJs have the responsibility to make all these different types of people excited and jump to the music. That is hard work,” Kwaku Owusu Peprah explained. He expressed admiration for DJs’ commitment to excellence and the important role they play in everyday life.
He also stressed the significance of the Guinness Ghana DJ Awards in elevating these “hidden talents” to wider recognition. “What’s music if it’s not played? Imagine a world without music, also imagine music without DJs. We salute you (DJs),” he said.
Representing Multimedia Group brands like Joy Prime, Joy News, Hitz FM, and Joy FM, Kwaku Owusu Peprah affirmed their strong support for the awards. He emphasized the group’s partnership with Guinness and other sponsors to bring the event to the highest level of excellence.
“Let the music flow and let the DJs live on,” he concluded, highlighting the vital contribution of DJs to Ghana’s vibrant music scene.
The Guinness Ghana DJ Awards 2025, themed “Shake The Floor,” continues its mission to celebrate and uplift the DJs who energize communities with their skill and passion
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