Guinness Ghana, through its vibrant, bold and inclusive brand Smirnoff is about to turn up Ghana’s music culture with the electrifying launch of ‘Smirnoff in the Mix’, an exclusive, dynamic, DJ-led house party experience celebrating connection, creativity, and unforgettable flavour.
Already a proud champion of Ghana’s DJ community through the Guinness Ghana DJ Awards, Smirnoff Ice is remixing the way fans connect to music- and each other. ‘Smirnoff in the Mix’ turns up the energy with the DJs, and the signature spark of Smirnoff, proving that when you bring your vibe, the DJ brings the mix and Smirnoff brings the Chill, Together We Do We.
“Smirnoff In the Mix is a bold celebration of the creative minds behind the decks,” said Yaa Amoah-Owusu, Marketing Manager for Spirits and RTDs at Guinness Ghana. “As a brand, “Smirnoff Ice is passionately committed to championing DJs and their craft. By launching Smirnoff in the Mix, we’re igniting a movement that puts the spotlight squarely on the DJs and the vibrant communities they inspire”.
Launching officially on 2nd May, ‘Smirnoff in the Mix’ promises an exclusive, stripped-back house-party experience, that places DJs and their fans at the center of the action. Each event will feature handpicked DJs, select fans from their communities, influencers, and secret venues – revealed only to confirmed guests, guaranteeing a thrilling and authentic experience with each episode. Mystery drops, social challenges, and surprise invitations will keep the experience dynamic, inclusive, and unmistakably Smirnoff.
Anna Agostinelli, Brand Manager, Guinness Ghana, added, “At Smirnoff, it’s always about the people, the DJs, the fans, and the electrifying energy that comes from a shared love of music. Smirnoff In the Mix is our way of creating a space where connections are made, creativity is celebrated, and unforgettable memories are born. We’re here to lift the people behind the decks and supercharge the experience for everyone in the room.”
‘Smirnoff In the Mix’ is set to redefine how music lovers celebrate those who move the crowd – our DJs – crafting moments packed with energy, flavour from your favourite Smirnoff Ice Guarana, Pineapple Punch and Double Black variants.
About Guinness Ghana Breweries PLC Guinness Ghana Breweries PLC (GGBL) is Ghana’s leading total beverage company, established in 1960. Listed on the Ghana Stock Exchange (GSE), the company operates two breweries in Achimota and Kaase, producing a diverse portfolio of iconic brands, including Guinness, Malta, Orijin, Smirnoff Ice, and Alvaro, alongside a range of mainstream spirits. GGBL directly employs over 500 full-time staff, engages more than 600 contractors and third-party workers, and indirectly employs over 40,000 individuals across its value chain in Ghana.
About Smirnoff
Smirnoff, the world’s No.1 vodka brand, is renowned for its bold, vibrant, and inclusive spirit, offering both premium vodka and ready-to-drink (RTD) variants of Smirnoff Ice Guarana, Pineapple Punch and Double Black variants.
With a legacy built on creating moments that bring people together, Smirnoff delivers energy, flavour, and fun to every celebration.
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